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Are Tottenham hailing an Uber Stadium?

Tottenham Hotspur have held talks with Uber about a naming-rights package for the club’s new stadium but a deal with the taxi giant is extremely unlikely.

The website claims talks between Tottenham and Uber over a £20 million-a-year deal began in July, but there is also strong interest from financial institutions, communications companies and airlines, making an agreement unlikely at this stage.

Spurs reportedly hope to agree a package worth £20-25m for between six and 15 years for the new stadium, which is under construction next to White Hart Lane.

The new 61,000-seater venue is due to be ready for the start of the 2018-19 season and will cost in the region of £400m. California-based Uber has been valued at $69 billion (£56.5bn).

Tottenham are due to move into their new stadium for the start of the 2018-19 campaign. Last month, Tottenham chairman Daniel Levy told ESPN that the club had already begun discussions with potential naming-rights partners.

“We’ve started engaging in various markets with a number of potential candidates,” he said. “I would say at a very early stage, it is our intention to sell naming rights but we have to go through a process and I think it will be some time before we pick the right brand for our stadium.”

A report last month in The Times said Spurs have opened talks with Qatar Investment Authority about a naming-rights deal for the new stadium, claiming it was one of more than 300 companies, institutions and investment vehicles approached by the club about sponsorship.

Editor’s Note: It seems as if it’s posturing from Tottenham as Daniel Levy looks to get the best deal for the naming rights for the new stadium, I mean we all know how much Levy loves to drive a bargain. Whether the Qatari sponsorship sits well with the clubs Jewish fanbase remains to be seen but like the Uber link it’s all very much conjecture. Whoever ends up winning the race to name the stadium we are going to have to get used to not calling White Hart Lane home


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